Description

Launch by Jeff Walker is a #1 New York Times Bestseller and the definitive guide to launching products and building a profitable online business. Walker, the creator of the legendary Product Launch Formula, reveals the exact system he developed that has generated over $500 million in sales for his students across virtually every niche and industry imaginable — from digital courses and coaching programmes to physical products and software.

Walker’s Product Launch Formula is built on a simple but powerful insight: instead of launching a product and hoping people buy, you build anticipation, deliver value, and create an event around your launch that turns prospects into eager buyers before the cart even opens. The book walks you step by step through the entire process, including the Seed Launch — how to launch even if you have no product, no list, and no audience yet, the Internal Launch — how to sell to your existing email list with maximum impact, the JV Launch — how to partner with others to reach massive new audiences, how to use pre-launch content sequences to build trust, desire, and urgency, the psychology of scarcity, social proof, and storytelling in online sales, and how to turn a single launch into a repeatable, scalable business model.

Walker tells his own story of going from stay-at-home dad to internet marketing pioneer, and fills the book with case studies of ordinary people who used his formula to build extraordinary businesses from scratch.

This is one of the most directly applicable books for digital entrepreneurs, course creators, e-commerce sellers, and online marketers across Kenya and East Africa. Whether you’re selling eBooks, online courses, digital services, physical products, or coaching, the launch strategies in this book can dramatically increase your revenue and audience growth.

Get your PDF copy instantly from Cliffmatt Books at just Ksh 100 — delivered via WhatsApp or email after M-Pesa payment.