Facebook Society:Losing Ourselves in Sharing Ourselves – Roberto Simanowski

Description

What are we really doing to ourselves every time we scroll, post, like, and share? Facebook Society: Losing Ourselves in Sharing Ourselves by Roberto Simanowski, translated by Susan H. Gillespie, is a sharp, deeply thoughtful, and genuinely provocative academic examination of how social media — and Facebook in particular — is fundamentally reshaping human identity, attention, relationships, and the very way we understand ourselves and each other in the digital age.

Simanowski — one of Europe’s most incisive digital culture scholars — goes far beyond the usual social media debate to ask the questions that truly matter: What does it mean to constantly perform our lives for an audience? What are we losing when attention becomes currency and self-disclosure becomes habit? How is the architecture of platforms like Facebook quietly rewiring how we think, feel, relate, and exist? For Kenyan readers — digital media students, communication scholars, tech professionals, educators, psychologists, and anyone who spends hours daily on social media and occasionally wonders what it is doing to them — this book is a genuinely important and intellectually honest reckoning with the digital world we all now inhabit.

What this book covers:

• A rigorous philosophical and cultural analysis of how Facebook and social media reshape identity and selfhood
• The hidden psychological and social costs of constant self-disclosure and performance online
• How the attention economy monetises human behaviour and what that means for digital society
• The relationship between social media, democracy, community, and the erosion of genuine human connection
• A challenging, necessary invitation to think more critically about our digital lives before it is too late

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💰 Price: Ksh 100 only

Perfect for: digital media and communication students, sociology and psychology readers, educators, tech professionals, journalists, social media managers, and every Kenyan who wants to think more critically and honestly about what social media is really doing to us all.