Description
Average is not neutral. Average is not safe. Average is not acceptable. Average is, in fact, your single greatest enemy — because it disguises itself as contentment, calls itself realistic, and uses the language of humility to keep you from everything you were created to become. In An Enemy Called Average, 4-time #1 Amazon bestselling author John Mason declares war on mediocrity — and gives every reader the weapons, the mindset, and the daily disciplines to win that war permanently.
With over 600,000 copies sold and now updated and expanded with new material, this is one of the most beloved personal development books of the last three decades — a book that has sat on nightstands, been gifted between friends, been highlighted until entire pages are yellow, and been read in the small hours of the morning by people who refuse to settle for less than the extraordinary life they know is possible.
What This Book Is: An Enemy Called Average is not structured like a traditional book — it is a collection of powerful, memorable, standalone insights, principles, and challenges, each one crafted to land with precision and permanence. You can read it from beginning to end. You can open it to any page and find something that speaks directly to where you are. You can read one insight a day for a year and find it still has more to give. This is the book you return to — again and again — whenever you need to remember who you are and who you are called to be.
What This Book Challenges You To Do:
On Potential and Purpose:
- Why you were not born average and should never die average — and the specific decision that separates those who don’t
- How to identify the unique gifts, calling, and contribution that exist in you specifically — and why no one else can fulfil your assignment
- Why playing it safe is not protection but self-destruction — and how to develop the courage to live at the edge of your capacity
- The relationship between discovering your purpose and escaping the gravitational pull of mediocrity
On Personal Growth:
- Why personal growth is not optional for anyone with ambitions above average — and how to build it as a daily non-negotiable
- How to develop the reading, learning, and thinking habits of people who consistently outperform their circumstances
- Why your association determines your elevation — and the courageous relational decisions that advancement requires
- How to outgrow environments, expectations, and mental frameworks that were built to contain you rather than release you
On Faith and Action:
- Why faith without action is not faith — it is wishful thinking — and how to combine vision with courageous, consistent execution
- How to act in the face of fear, uncertainty, and incomplete information — because average always waits for certainty that never comes
- The biblical wisdom woven throughout — this is not a secular self-help book; it is a faith-rooted call to Kingdom excellence
- Why God did not create you to blend in — and what standing out in your calling actually demands of you
On Attitude and Mindset:
- Why your attitude is more determinative of your outcomes than your aptitude — and how to develop the attitude of a person going somewhere
- How to guard your mind against the voices, influences, and thought patterns that normalise mediocrity
- The specific daily mental disciplines of people who consistently live above average
- Why negativity is a choice and optimism is a weapon — and how to choose and use both with intention
On Relationships and Influence:
- How to build relationships with people who challenge, inspire, and elevate you — rather than those who merely comfort and confirm you
- Why the opinions of mediocre people about your extraordinary goals are irrelevant — and how to stop letting them matter
- How to become the kind of person that average people call lucky and extraordinary people call prepared
- The influence you carry simply by refusing to settle — and how that refusal changes everyone around you
The Updated and Expanded Edition: This revised edition includes new chapters, updated insights, and additional material that makes an already powerful book even richer — ensuring that long-time readers find fresh challenges and new readers receive the most complete version of John Mason’s most beloved work.
Who This Book Is For:
- Every Kenyan who senses that they were made for more than their current circumstances reflect
- Students, professionals, and entrepreneurs who are hungry for excellence and need fuel for the journey
- Christians who want their faith to produce extraordinary fruit rather than comfortable mediocrity
- Anyone who has ever been surrounded by average and felt the slow, insidious pull of it on their own ambitions
- Leaders who want to build teams and communities that refuse to settle
- Every reader of Think Big (Ben Carson), Grit (Duckworth), Chase the Lion (Batterson), and In Pursuit of Purpose (Munroe) who wants more ammunition for the war against average
- Anyone who has ever stood in a bookshop, picked up this book, read one page, and known immediately they needed it
Why Kenyan Readers Are Buying This Book: Kenya is a nation of people who were told — by colonialism, by poverty cycles, by limited systems, by people who gave up — that average was the ceiling. But the spirit of the Kenyan people has always rejected that verdict. An Enemy Called Average speaks directly to that rejection — naming it, honouring it, and giving it the tools to win. Whether you are a Kibera entrepreneur, a campus student in Eldoret, a professional in Nairobi’s CBD, or a diaspora Kenyan building a life in a foreign country, the enemy is the same — and so is the victory available to those who refuse to let it win.
Book Details:
- 📖 Author: John Mason — 4-time #1 Amazon Bestselling Author
- 📄 Format: PDF eBook (instant download via WhatsApp or email)
- 📚 Edition: Updated & Expanded
- 💰 Price: Ksh 100 only
- 🚀 Delivery: Instant after M-Pesa payment confirmation
👉 Order now on cliffmatt.co.ke — Pay via M-Pesa, receive your PDF instantly.
Reviews
There are no reviews yet.