Description
Most of what we think we know about motivation is wrong. In this New York Times bestseller, Daniel H. Pink — author of A Whole New Mind — draws on four decades of scientific research to reveal that the traditional carrot-and-stick approach to motivation doesn’t work nearly as well as we’ve been led to believe.
Pink argues that the secret to high performance and lasting satisfaction isn’t about rewards and punishments at all. Instead, it comes down to three deeply human needs: autonomy — the desire to direct our own lives; mastery — the urge to get better at something that matters; and purpose — the yearning to do what we do in service of something larger than ourselves.
Through engaging stories, fascinating experiments, and practical insights, Drive challenges everything from how businesses manage their teams to how parents motivate their children to how individuals find fulfilment in their work. It’s a book that will fundamentally change the way you think about what gets you out of bed in the morning — and what keeps you going.
What you’ll learn:
- Why money and rewards can actually decrease performance
- The three pillars of true motivation: autonomy, mastery, and purpose
- How the world’s most innovative companies tap into intrinsic motivation
- Practical techniques for staying motivated and inspiring others
Format: PDF (Instant Download) Get your copy today at Ksh 100 from cliffmatt.co.ke
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