The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World’s Best Business Models – Alexander Osterwalder

KSh100

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.

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Description

The Invincible Company is a hands-on guide to building businesses that continuously reinvent themselves. Written by Alex Osterwalder, Yves Pigneur, Fred Etiemble, and Alan Smith — the team behind the bestselling Business Model Generation — this Strategyzer Series book breaks down the world’s best business models and shows you how to design a culture of innovation and transformation.

Whether you’re an entrepreneur, startup founder, or business leader in Kenya and beyond, this book will help you build an innovation portfolio, learn from companies that stay ahead of disruption, and apply proven business model patterns to your own venture.

Topics covered include business model innovation, portfolio management, corporate culture transformation, and real-world case studies from industry-leading companies. Published by Wiley and available in 40+ languages, this international bestseller integrates with Value Proposition Design and Testing Business Ideas.

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