Description
The Invincible Company is a hands-on guide to building businesses that continuously reinvent themselves. Written by Alex Osterwalder, Yves Pigneur, Fred Etiemble, and Alan Smith — the team behind the bestselling Business Model Generation — this Strategyzer Series book breaks down the world’s best business models and shows you how to design a culture of innovation and transformation.
Whether you’re an entrepreneur, startup founder, or business leader in Kenya and beyond, this book will help you build an innovation portfolio, learn from companies that stay ahead of disruption, and apply proven business model patterns to your own venture.
Topics covered include business model innovation, portfolio management, corporate culture transformation, and real-world case studies from industry-leading companies. Published by Wiley and available in 40+ languages, this international bestseller integrates with Value Proposition Design and Testing Business Ideas.











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