Description

Hooked: How to Build Habit-Forming Products by Nir Eyal with Ryan Hoover is an internationally acclaimed product design guide with over 500,000 copies sold worldwide. This updated edition features a new case study and has been endorsed by Eric Ries, author of The Lean Startup, as a must-read for anyone who cares about driving customer engagement.

Eyal introduces the Hook Model — a four-step framework that explains how the most successful products create habits that keep users coming back without relying on expensive advertising or aggressive marketing. The four phases are: Trigger (what prompts the user to act), Action (the simplest behaviour in anticipation of a reward), Variable Reward (what keeps the user engaged through unpredictability), and Investment (what the user puts in that increases the likelihood of return). Through real-world examples from companies like Instagram, Pinterest, and the Bible App, Eyal shows how these principles work in practice.

This book is incredibly relevant for entrepreneurs, app developers, product managers, and digital marketers in Kenya and East Africa who are building platforms, mobile apps, e-commerce stores, or online services. Whether you’re designing a fintech product, growing a content platform, or trying to increase repeat purchases on your website, understanding the psychology of habit formation gives you a powerful competitive edge in a market where user attention is the most valuable currency.

A concise, actionable read that pairs perfectly with books like The Lean Startup, Contagious, and Atomic Habits.

Get your PDF copy instantly from Cliffmatt Books at just Ksh 100 — delivered via WhatsApp or email after M-Pesa payment.