Description
Most investing books tell you what to think about the stock market. William J. O’Neil’s How to Make Money in Stocks tells you exactly what to do — with the specific, data-driven, rule-based system that has produced consistent results for millions of investors across every market condition for over four decades.
O’Neil — founder of Investor’s Business Daily, one of America’s most respected financial newspapers, and one of the most successful stock market operators of the 20th century — developed his CAN SLIM system by studying every major stock market winner going back to 1880. The result is not theory but a proven, repeatable methodology for identifying the stocks most likely to produce extraordinary returns before the market recognises them.
Available now on Cliffmatt Books for only Ksh 100.
What This Book Teaches:
The CAN SLIM System — The Complete Investing Methodology:
- Why CAN SLIM is one of the most rigorously back-tested stock selection systems available — the specific historical research that produced each component and the specific market data that validates it
- C — Current Earnings: Why the most important single factor in identifying a winning stock is strong, accelerating current quarterly earnings; the specific thresholds and growth rates that separate genuine winners from noise
- A — Annual Earnings: The multi-year earnings growth pattern that distinguishes sustainable winners from one-quarter anomalies; how to read annual earnings data the way professional investors read it
- N — New Products, Services, or Management: Why the greatest stock market winners almost always have something genuinely new driving their growth; how to identify and evaluate the “new” factor before it is widely recognised
- S — Supply and Demand: The specific stock float and volume dynamics that reveal whether institutional investors are accumulating or distributing; why understanding supply and demand is the foundation of price timing
- L — Leader or Laggard: Why buying the strongest stock in the strongest sector consistently outperforms diversification into also-rans; the specific relative strength metrics that identify leaders before their price reflects their leadership
- I — Institutional Sponsorship: Why following the money of the world’s most sophisticated investors — mutual funds, pension funds, hedge funds — is not gambling but the most rational possible investing behaviour
- M — Market Direction: Why reading the overall market correctly is the single most important factor in investment success; the specific indicators O’Neil uses to determine whether the market environment favours buying or defensive positioning
Chart Reading — The Visual Language of Markets:
- Why technical analysis — reading price and volume charts — is not mysticism but the most direct way to see what the market’s most informed participants are actually doing with their money
- The specific chart patterns — the cup with handle, the double bottom, the flat base — that O’Neil identifies as the most reliable precursors to major stock advances
- Pivot points — the specific entry points within base patterns where the risk-reward ratio is most favourable; why buying at the right moment within the right pattern is as important as selecting the right stock
- Volume confirmation — how to use trading volume to distinguish genuine institutional accumulation from ordinary price movement; why volume is the lie detector of the stock market
Selling — The Skill Most Investors Never Learn:
- Why selling is harder than buying and more important — the specific rules O’Neil uses to protect capital when a stock moves against him and to capture maximum gains when it moves for him
- The 7-8% automatic sell rule — the single most powerful capital preservation rule in investing; why cutting losses before they become catastrophic is the foundational discipline of long-term investment success
- Taking profits — the specific signals that tell O’Neil when to sell a winner; why the emotional difficulty of selling good stocks is one of the most expensive problems amateur investors face
- The portfolio management framework — how to size positions, manage concentration, and balance between holding conviction positions and maintaining adequate diversification
The History of Market Winners:
- O’Neil’s comprehensive historical study — examining every major stock market winner from 1880 to the present — and what those winners have in common; the specific characteristics that appeared in virtually every great stock before its major advance
- Why history rhymes in the stock market — the specific patterns that recur across every market cycle; and why understanding those patterns is more valuable than any individual stock tip
- Case studies — the specific stocks that O’Neil has identified as historical winners; how to read their charts and earnings histories to understand exactly what CAN SLIM looks like in practice
- The common characteristics of major market losers — the specific warning signs that appear before major declines; why identifying what not to own is as important as identifying what to own
Investing Psychology — The Inner Game:
- Why investor psychology is the biggest obstacle to investment success — the specific emotional patterns (hope, fear, greed, and the inability to admit a mistake) that destroy the returns of technically capable investors
- The rule-based approach — how O’Neil’s systematic framework removes emotion from the most consequential investment decisions; why a rules-based investor consistently outperforms a judgment-based investor over a full market cycle
- Common investor mistakes — the specific errors that cost ordinary investors the most money; how to identify and eliminate each one from your own investing practice
- Building the investor’s discipline — the specific habits, practices, and mindsets that separate investors who consistently make money from those who consistently give it back
Why This Book Is Essential for Kenyan Investors:
Kenya’s investment landscape is expanding rapidly — the Nairobi Securities Exchange, regional equity markets, and the growing accessibility of international markets through online brokers are creating opportunities for Kenyan investors that previous generations did not have. How to Make Money in Stocks gives every Kenyan investor — whether investing locally or internationally — the most rigorously developed, most historically validated stock selection and market timing system available in popular investment literature.
For Kenyan professionals building wealth beyond their salary, for chama members wanting to move from table banking to equity investing, and for anyone who has watched the stock market from a distance and wondered how to participate intelligently — this book is the most complete, most practical investment education available at any price.
Who This Book Is For:
- Every Kenyan who wants to invest in stocks — locally on the NSE or internationally — and who wants a proven, systematic approach rather than tips, guesses, or hope
- Kenyan finance and investment professionals who want the most comprehensive framework for stock selection and market timing to complement their professional training
- Chama members and investment groups who want to graduate from conservative instruments to equity investing with the specific discipline and methodology required to do it successfully
- Readers of Millionaire Teacher (Hallam — index fund strategy), Rich Dad Poor Dad (Kiyosaki — financial mindset), and Psychology of Money (Housel — money behaviour) who want the most advanced, most specific active investing system to complete their investment library
- Anyone who has lost money in the stock market and who wants to understand exactly what went wrong and how a disciplined, rule-based system prevents those losses from recurring
📖 Author: William J. O’Neil 📄 Format: PDF eBook (instant download via WhatsApp or email) 💰 Price: Ksh 100 only 🚀 Delivery: Instant after M-Pesa payment confirmation 👉 Order now on cliffmatt.co.ke — Pay via M-Pesa, receive your PDF instantly.









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