Description

Principles by Ray Dalio — #1 New York Times Bestseller — 5 Million Copies Sold

Ray Dalio built Bridgewater Associates into the world’s largest hedge fund from nothing — and in this landmark book he reveals the unconventional principles that made it possible. Praised by Bill Gates and Tony Robbins, Principles is part memoir, part life philosophy, and part management masterclass — all in one extraordinarily practical volume.

Dalio’s core belief is simple but radical: almost everything in life and work can be approached more effectively if you identify the right principles and apply them consistently. He shares the exact principles he developed over decades for dealing with failure, making decisions, building teams, and pursuing meaningful work — with a level of honesty and rigour rarely seen from someone of his stature.

Whether you’re an entrepreneur, a corporate leader, a student, or simply someone who wants to think more clearly and live more intentionally — this book will genuinely change how you approach problems.

One of the most important business and leadership books of the last decade. Period.

📖 Format: PDF Ebook 💳 Price: Ksh 100 📲 Order via WhatsApp or M-Pesa on cliffmatt.co.ke